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Genuine Health
317 Adelaide St. W.
Suite #501
Toronto, ON Canada
M5V 1P9

Frequently Asked Questions

What is the source of fibre and how much is in greens+ whole body nutrition?

The main source of fibre in greens+ whole body nutrition is VitaFibre (isomalto-oligosaccharides).  Although the name is complicated the simple reason we choose this fibre is for all of its great benefits!  VitaFibre provides benefits beyond those of most fibres because it is a fermented fibre with pre-biotic properties.  Some prebiotic fibres such as inulin and FOS are commonly associated with bloating, fortunately this is not the case with VitaFibre as it is well tolerated and easy to digest.  Other benefits of VitaFibre is that it helps to maintain healthy cholesterol and blood sugar levels, aid in mineral absorption, relieve constipation and regulate bowel movements.  With all of these benefits VitaFibre was the obvious choice of fibre for the greens+ whole body Nutrition formula.

Each serving (2 scoops of greens+ whole body) contains 6g of dietary fibre including 5.4g of fiber from VitaFibre.  The rest of the 6g of dietary fibre per serving would be coming from the variety of high quality plant materials in the formula.  This amount of fibre puts a good dent in the recommended daily amount of fibre for adults (25g for females and 38g for males).  You’re well on your way to a healthier gut!

Why do you use purple carrot in greens+ whole body NUTRITION?

Purple carrots certainly are special and power packed with nutrients!  They are an ancient food, the original carrot from Persia and therefore a direct tie to the Paleolithic diets the formula is inspired in part by.  Purple carrots contain 28 times higher amounts of antioxidants than the typical orange carrots and also possess anti-inflammatory, antimicrobial, antiviral and anticarcinogenic activities.  They are also sweeter, low in calories and high in fibre.  Genuine Health chooses only premium quality ingredients and ensures these are the best fit for each product – in this case we love purple much better than orange!

If I am taking greens+ whole body NUTRITION do I need to still take a fish oil?

greens+ Whole Body Nutrition is a well-rounded product that benefits all the systems in the body.  It is formulated for all users including vegetarians and vegans.  For this reason we have used the best sources of plant-based omega 3 fatty acids that are available.  However, the body of scientific research has shown that omega 3 fatty acids from fish oil are better utilized by the body compared to plant based omega 3 fatty acids.  For this reason, for consumers that can consume fish oil, we recommend that they take a fish oil based omega 3 supplement in addition to greens+ whole body to ensure that they are getting optimal levels of these important essential fatty acids.  This is especially true for users that are looking for high EPA or DHA levels to address specific health concerns such as cognitive function, mood, inflammation and cardiovascular concerns.  Pairing omega3 fish oil with greens+ whole body amps up the benefits!

Click here to learn more about the synergy of the greens+ and omega3 families.

Is refrigeration of greens+ recommended for safety or effectiveness?

Actually it is not quite either, but in order to provide optimal product freshness after opening.  Refrigeration is a controlled condition, so we know the product is not sitting on a window ledge, on top of a radiator or kept in other non-optimal storage situations.  A cool temperature will also reduce oxidation and maintain probiotic stability.  However, the primary gauge of product safety and effectiveness regardless of storage will always be the expiry date.

Why does the label on greens+ no longer claim to be dairy-free?

At Genuine Health we take pride in the quality, safety, and efficacy of our products, which means being transparent when it comes to the ingredients that go into our formulas, and also means that we are compliant with Health Canada regulations.  NHPD (Health Canada) regulations state that we must now list skim milk as an ingredient on our award winning greens+ formula. While NO skim milk is added to greens+, it is an ingredient of an ingredient and therefore must be listed. The ingredient in question here is the probiotic culture, which initially is cultured on a dairy medium. While we do remove the probiotics from that medium before adding to our formula, we must still list skim milk as an ingredient as there remains a risk that trace amounts of dairy may still be present on the probiotics.

greens+ remains unchanged from its early days and continues to be the only research-proven green formula on the market. While the trace amounts of dairy are negligible for most consumers it is important to note that those with severe dairy allergies should take caution.

Why is soy-lecithin added to greens+?

Lecithin is the most bioavailable “cell-friendly” source of the B-vitamin choline. The active
ingredient in lecithin, phosphatidylcholine (PC), is a fatty nutrient that is critically important to the health of the nervous system and is important for healthy mental outlook and the prevention of cognitive decline.
Phosphatidylcholine also enhances the absorption of antioxidants in greens+. Lecithin is
unique as it allows for both water and fat soluble antioxidants to be absorbed more effectively, and has been shown to play an important role in helping plant-based phytochemicals pass through the gastrointestinal tract. In fact, recent research indicates that taking a green product without PC may result in poor absorption of antioxidants and therefore less effective results. PC in greens+ accounts for 12-15% higher antioxidant activity, compared to greens+ without PC. For those looking to avoid soy, Vegan greens+ O harness the power of lecithin from sunflowers, providing all the same great benefits as our original version.

What exactly is in the natural flavours used in Genuine Health products?

The art of creating natural flavours without the use of allergenic ingredients yet remaining a natural flavour is one perfected over years of study.  In essence, natural compounds are combined to create another taste.  Thousands of natural compounds make up the flavours, colours, odors and even textures of the foods we eat today. Even simple natural flavours like vanilla can be made up of hundreds of compounds, most of which have very strange sounding chemical names, but which are indeed natural.  We can think of it like combining eggs, oil and vinegar to make mayonnaise – all the ingredients are natural, but the resulting product looks and tastes like none of the individual ingredients.

Each flavour (which gives food a particulate taste or smell) or flavour enhancer (which enhances a food’s existing flavours) is composed of several different sub-ingredients which attribute to taste and smell.  As the recipes are proprietary to the flavour houses, the generic term ‘natural flavour’ is used to provide consumers with assurance there is nothing artificial present while not overwhelming them with meaningless compound names.  Before approving the use of any natural flavour (or any ingredient), Genuine Health ensures they meet our stringent quality standards, are derived from natural sources and are free from GMOs and allergens (such as sulfites and MSG). The sub-ingredient and non-medicinal ingredients used to flavour a product (such as citric acid, malic acid, stevia) are declared on product labels under Non-Medicinal Ingredients, by law.  We believe all companies should follow this due diligence in both selection and labeling.

As with all ingredients used by Genuine Health, attestations (legal documents) are gathered from the supplier for proof of testing for the absence of applicable contaminants (such as heavy metals, microbes, GMOs, PCBs, etc.). Further to this we invest in comprehensive 3rd party/independent testing for all products, from the raw material stage through to the finished product.

Q: What is the source of the evaporated coconut palm nectar in greens+ O? Is it sustainable?

It goes way beyond sustainable.  Here is the fantastic background on our palm nectar in greens+ O: Sustainability for our supplier means not only conservation, waste management, limiting energy use and being non-GMO, but also the protection and flourishing of the human communities, specifying no child labour, no excessive hours, safe working conditions and more.  Our supplier operates what they call sustainable supply chains on more than 10 islands across Indonesia’s archipelago of 17,000 islands and atolls. These sustainable supply chains are actually deeply involved in social relationships with individual farmers and community farmer groups. The producers involved become ‘family’, and their needs, hopes and dreams become integral to the overall goals of the program.   Our supplier works with over 4,500 farmers on the island of Java to produce our coconut palm nectar. Palm nectars are the world’s oldest sweeteners with over 6,000 years of history and perhaps nowhere else on earth are these sweeteners integrated so completely into both cuisine and traditional healing.  When they began their work with coconut palm tappers over 6 years ago, the producers were considered some of the most marginalized and poor in the country. Income, education and access to basic services was very low.  Now however things have changed. Our supplier has been directly involved with the creation of farmer organizations, internal control systems and organic certificates for the producers and their product. They oversee a number of small cooperative maintained sugarhouses and directly own and operate a processing facility for ensuring final quality assurance for all final coconut palm nectar products. The sugarhouses are small commercial kitchens, allowing producers to continue the tradition of small batch coconut palm nectar production and at the same time have a product that is clean, free of any contamination, and consistently of the highest quality. The result has been success on many levels not the least of which is a viable living wage for all of the producers, but here are a few other noteworthy metrics of the program.

Other key community points:

• 100% of the money from growing, harvesting and primary processing of this ingredient stays in the local communities and they work directly with international NGO’s in order to maintain transparent, socially equitable supply chains.

• Their sustainable supply chain manages direct producer programs in value added education and practice, market access and small business/cooperative management.

• Through market access and production training, smallholder sugar-tappers have risen well above the poverty line



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